Tag Archives: direct response advertising

If you have not listed your phone number with the do not call registry, I can almost guarantee that you get at least one call per week, usually during the dinner hour, telling you about some once-in-a-lifetime opportunity that you simply cannot afford to miss. There will probably be a recorded message asking you to press one on your telephone keypad to speak to a sales associate and arrange shipment of some new product or service. It will normally end with the leading direct response advertising tag line, “Don’t miss this opportunity!” Continue reading →

If you watch television at all or listen to the radio, you have probably heard some advertisement urging you to buy a new product by calling a toll free phone number. You are also probably told that the product is not available in stores, and that you are given a chance to either get a special price or get two products for the price of one if you call within the next hour. Continue reading →