Tag Archives: direct mail

Is Your Company In Pole Position?

I have inherited a love of sport from my pa that just about annoys me as much as my patient wife. I suspect it is down to the fact I appreciate talent[**] determination and organisation and yet there are some sports which I can’t explain why I enjoy them. Formula 1 stands out as a fine example as you're fundamentally watching autos go round in circles. But with the season starting this weekend it crossed my mind; what team would you most associate your business with, from a Telemarketing viewpoint? Continue reading

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Top 10 Tips To Help You Create A Profitable List

Vital to any marketer’s success is building and maintaining a high quality list of subscribers. To ensure you build a profitable list, here are some of the most important steps you would need to take. Continue reading

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Can You Get Real Estate Leads From Seminar Sponsorship?

Whenever a particular interest group, home-related business associations, or any other group set up seminars, they usually go out of their way in order to get sponsorship and the like. Think again if you think it is unlikely you will be getting anything out of sponsoring a seminar. Even without sponsoring the event yourself, you can still get the most out of a seminar. Continue reading

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Affiliate Marketing – 3 Steps To Make It Effective

The merchant paying a portion of their sales revenue to an affiliate if this sale is the result of the promotion of the affiliate to the services and products offered by the merchant is a process called affiliate marketing. Continue reading

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4 Amazing Sales Tips To Stimulate Customer Buying

What is it that gives business life and vitality? Yes, sales. Without sales, our businesses will dry up and die. If there is an increase in profits, then it could mean a healthy growth in sales. Watching for the signs of growth and plotting to make it happen is what business owners spend their time doing. Here are 5 sure-fire ways to get customers to shell out the bucks before they leave your place of business. Continue reading

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Create A Sense Of IMMEDIACY To Motivate People To Act

One of your key objectives when you write sales copy for your website or brochure is to motivate people to take action to buy, rather than putting it off until later. Continue reading

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Your Lead Generation Message Is For ONE Person Only

When using direct mail or the web to generate leads, as you sit on the boardroom discussion your plans, it is easy to think in broad terms of “the market”. Continue reading

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Lead Generation: Why You Must Focus On Your Reader

When it comes to generating leads, sporadic efforts mean you’ll be constantly lurching from ‘feast’ to ‘famine’ as sporadic results are produced. Therefore, a crucial aspect of your marketing plan is a system to CONSISTENTLY generate leads. Continue reading

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Why Direct Response Advertising Can Put Money in Your Pocket Quicker

If you have not listed your phone number with the do not call registry, I can almost guarantee that you get at least one call per week, usually during the dinner hour, telling you about some once-in-a-lifetime opportunity that you simply cannot afford to miss. There will probably be a recorded message asking you to press one on your telephone keypad to speak to a sales associate and arrange shipment of some new product or service. It will normally end with the leading direct response advertising tag line, “Don’t miss this opportunity!” Continue reading

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Direct Response Advertising

If you watch television at all or listen to the radio, you have probably heard some advertisement urging you to buy a new product by calling a toll free phone number. You are also probably told that the product is not available in stores, and that you are given a chance to either get a special price or get two products for the price of one if you call within the next hour. Continue reading

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