I have inherited a love of sport from my pa that just about annoys me as much as my patient wife. I suspect it is down to the fact I appreciate talent[**] determination and organisation and yet there are some sports which I can’t explain why I enjoy them. Formula 1 stands out as a fine example as you're fundamentally watching autos go round in circles. But with the season starting this weekend it crossed my mind; what team would you most associate your business with, from a Telemarketing viewpoint?
Some options and perceptions:-
RED BULL RACING
Current world champions and a great example of determination to get to the top of their sector as swiftly as attainable. No long-term pedigree and could complacency set in after infrequently being challenged over the last 2 seasons?
Have been trying so very hard without getting the rewards they perhaps believe they're entitled to. Could this sustained effort pay off? Particularly with the most balanced and in-house competitive driver combo?
Notable testimonials and a trustworthy brand. Mixed signals coming out from the team though with one driver’s confidence never more than sky high and another who appears, at best , short of self-confidence.
With, arguably, the best and at least, most successful driver ever inside their ranks twinned with a surprisingly trustworthy qualifier, their success hinges on the team working well communally. Yet are they in a comfort zone with their experience and living on past glories?
LOTUS (OFFICIALLY RENAULT)
Have rebranded and yet no one seems sure which team they are. It’s frequently troublesome to get the right message out there but with an ex-world champ and a comparatively unknown amateur, will they need a rethink?
As in business, the remainder of the grid are not sure to compete because they don't have the funds or nous to do that. There is not any doubting their effort but it is probable to be futile unless there's a regulation change that gives them a massive dollop of luck and a big advantage yet this appears not likely as it might in the ‘real world’. I'm sure that you. I'm certain you could discover a way of translating this to other sports but I find it fascinating to see how you understand yourself and where you are feeling you sit among your competition. More importantly though: have you considered how your clients and prospects perceive you and where you will finish the year?