This article sets out to display the 3 great tips you need to know about marketing. You have just come off the phone,it has been your 6th prospect, and they have just signed up… yeah, so far 4 out of 10, this phone is quick and easy. Isn’t it great, your business is on fire, everything appears to be going exceptionally well. Then you feel someone licking your ear something wet in your ear you wake up and find your dog is licking your ear as he needs to be taken out for a walk….
You are so good at this, you find that a few weeks later 80% or so had joined you and you now have a thriving downline and have already broken company records for your earnings in your first 30 days. Then you snapped out of ‘dream land’ and came back crashing down to earth…
If only building a business was so simple, but dont get disheartened with the negativity, skepticism and lack of support from your friends and family this is totally normal.
A few ‘newbies’ do have some success when they show their business to their warm market, but let’s not forget that they are in a very small minority. This ‘old school MLM’ approach may have worked very well 5-6 years ago, but times have changed drastically especially over the last two to three years with the internet, social media sites and a host of new marketing methods available to networkers, chasing down prospects ‘old school MLM style’ to join your business has become outdated.
The secret to being successful in most markets today depends on your ability to attract prospects to you. You need to find a way for your prospects to find your website and sign up of their own free will. This is called lead generation and is the life-force of your business. It is important for you to be able to generate leads to continue to grow your business. It is simple, ‘no leads equals no business’. But can’t I just purchase some ‘hot leads?’ No. You will be wasting your money, and I can talk from experience. You need hot leads that have responded to you, not leads that have been sold on to three of four other network marketers from different companies who, when you contact them are no longer interested, or cannot remember completing a survey with their info.
So just how do you generate leads to your new MLM or online business? Here are 3 key things you must do. * 1. Make a 90 Day Plan * 2. Work to a budget * 3. Stick to both 1 & 2! Making a 90 day plan of action, what are your objections, what do you want to achieve in those 90 days. What marketing methods are you going to use to help you generate leads, how much ‘action’ will you need to take to enable you to generate those leads. Working out a budget can be equally difficult especially if you are new to MLM or online business, and have very little in advertising money to begin with, after all the point of starting your MLM or online business was to be able to generate extra cash right? The important thing is to set a realistic figure for your budget one that you are reasonably comfortable with to start.
So here is how to get your lead generation started using social media which will cost you next to nothing.
* 1. Sign up to MySpace or Facebook (or both!) and start to network. This is free. Develop your profile for your business. Then go out there and find new friends and groups to join. Think of it like a party, when you go to a party you circle around, meet friends and make new friends you laugh you share information get the point here? Yes, these are social networks and people are using their profiles to meet new friends and develop relationships, but let us not forget this is what network marketing is all about. If you are in network marketing you are in the business of developing and maintaining relationships. It is important not to pitch your business straight away to new contacts, but develop the relationship and trust first. Your profile gives you the perfect opportunity to showcase you and your business, just let that do the talking first and let your new contacts follow through themselves.
* 3. Article writing is a key component if you want to become and expert and be seen as a leader. If you get your articles published online this will also help with your google rankings. You can publish your articles on your blog as well as numerous article directories. Post to at least 20 or 30 article directories a day. There are some great tools out there that allow you to do this such as unique article wizard.
This is just some of the detail of how you can get yourself started with generating leads for your new online company.