Video e-mail marketing is the new trend in internet marketing. It is rising in popularity very quickly. This should not be surprising when you consider the significantly greater impact of video over audio or print. Video engages all of the senses, compounding the impact of your message. This seems to make the decision to include video e-mail marketing in your internet marketing strategy very simple. Video is a great way to tell your story or showcase your products. There are, however, other things to consider.
Many marketers are taking video e-mail marketing seriously. In a recent survey conducted by REELSEO, only 4.7% of those polled saw no benefit from using video e-mail marketing. There are also options for the way you include video in your e-mail marketing. Whether you want to simply include a link to a video on a web site or you want to use video streaming in the email or convert the video into a flash movie, you can match the method to the message.
If you are a bit intrigued by video e-mail marketing, there are five things to contemplate.
1. Video quality matters
Keep in mind the old marketing adage that anything you put before the public to represent your company carries two messages – the advertisement and an image of your company. Your video should look reasonably professional and it should present a positive image of your company, your products or services, and your brand. If you cannot yet produce a good video e-mail marketing message, you might need to wait until you are certain you can do it the right way.
2. Right Format and Encoding
The ability of the person who receives your video e-mail marketing message to open it, download it, access it, upload it, or just watch it depends on how you provide access to the video, what format you used to place it in the e-mail and how you created several critical codes. If you are good with internet coding and knowledgeable about all of the new formats and you can match code and format with access to the video, you are probably good to go. But many small to mid-sized businesses will need to hire someone to get these elements of making the video available done properly.
3. Plan your video e-mail marketing strategy
You need to approach video e-mail marketing with the same intentionality you use to create the products or services that drive your company. Each video marketing e-mail should be sent to a targeted group of recipients with a specific objective clearly in mind. The elements of the strategy should include:
– Who is the specific target audience for the video?
– What is my goal in creating and distributing the video?
– What action do you want the video to inspire people to take?
– What is the best format to do this? What codes do you need?
– What else needs to be explained in the e-mail?
– How does this video e-mail message fit in the big picture of your total marketing plan?
4. A Strong Call to Action
A video e-mail marketing communication, like all marketing communications, is produced to evoke a specific response. You need to know what that response is and you need to communicate that response to the people who receive your e-mail. Tell them what you want them to do and how to do it.
5. Shorter is Better
People simply do not spend a large amount of time on any particular e-mail. You need to instantly capture the attention of your reader and provide a strong incentive to view the video. Then make the video short, sweet and to the point. Make the video informative, entertaining and directed to action. Provide a clear link to your web site.
Video e-mail marketing has natural characteristics that make it a natural for providing information about your brand, your business, your products or the services you offer. Video testimonials are a great use of the technology, as are product demonstrations and the like. Plan your campaign, produce a quality video and support it with text and a good call to action. The click-through and response rates from your video e-mail marketing will thrill you.
If you are a small business owner or professional and want more information about video email marketing, view the short video, “How You Can Drive 25,000 New Prospects to Your Site Every Month – For Free” at http://internetleadgenerationacademy.com/freevideo.htm
