Should you invest in an internet marketing system, or should you build an Internet marketing system for your business? The two questions are very different. Consider these definitions.
By one definition, an Internet marketing system is “guaranteed success” business in a box. It offers pre-written ads and a list of places to put the ads and a ready-to-upload website. It also comes with the sure-fire sales pitch you need to sell the products for the business.
Some of the Internet marketing systems that amount to a business in a box are very successful. Many, however, are get-rich-quick schemes through which someone made a lot of money, and now makes more money by selling his or her “system”.
You should be concerned about two things about these businesses: “If this person was so successful with this business, why is he willing to share the customers and the sales with hundreds of other people?” and “How many times can you divide the total number of possible sales before there is nothing left?” Don’t you end up with a lot of people fighting for the same small number of customers?
By our second definition, an internet marketing system is the same thing as an internet marketing plan. An internet marketing plan presents a specific business to the world using known marketing practices. This Internet marketing plan uses the many common marketing tactics in ways that are unique to your business and your customer.
Your Internet marketing plan is informed by your customer knowledge, your innovation, and your insight into how the product meets customer need and desire.
Because you understand customer needs and desires, the other companies competing for sales, and your competitive advantages over them, it will provide a uniquely powerful understanding of the information needed by your customers in order to decide to buy from you.
Without doubt, the two meanings of an internet marketing system are very different. Successful internet marketing systems are sensitive to the customer and to the product. The question then is what kind of business you want to be in. Will you build your future on a business-in-a-box internet marketing system that will compete with other mirror images of the same business, or will you learn to market the business you love with integrity? Do you need a plan or a system?
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