What is it that gives business life and vitality? Yes, sales. Without sales, our businesses will dry up and die. If there is an increase in profits, then it could mean a healthy growth in sales. Watching for the signs of growth and plotting to make it happen is what business owners spend their time doing. Here are 5 sure-fire ways to get customers to shell out the bucks before they leave your place of business.
Tantalize Their Emotions
Satisfying some emotional feeling that they are looking for is the one purpose why consumers would buy something. Do you believe it? Why do we buy cars? It could be for personal satisfaction, security, or to show off. Sure, we all want to look good and know that we’ll be able to get where we’re going safely.
Dramatize while you are taking advantage of the emotional pull that purchases have on your customers. There are pleasant feeling that come with the purchases you are trying to get them to make so try painting word pictures that will enhance such feelings.
Scare The Heck Out of Them
What are your customers going to lose if they don’t buy your product? Sticking with the pretty pictures that leave us feeling all warm and fuzzy isn’t necessary all the time. Like pleasure, fear is an effective motivator and sometimes even better.
Have you already installed fire alarms in your house? A dramatic mental picture of waking up in the night and not being able to rescue you child isn’t at all pretty, but will be much more likely to motivate you to invest in a fire alarm system than any pretty picture ever would.
A Simple Yes or No Choice Would Do
Are you planning a special sale? Promoting only of each type of product at a time is what you need to do. Decisions can cost you sales because it can make the buying process more complicated. If the buyer can’t seem to make up his mind, then that’s money out of your pocket because he’ll leave without taking anything with him.
Maybe there are several related items that you want to offer. You can watch your profit skyrocket when you combine them into one package.
The Importance of Easy Buying
When your customers walk to the cash register, they would want to be able to pay in whatever they choose. If you want to attract the most customers, be sure they can pay using their favorite method.