Author Archives: Jerry Crockford

Website Design: How Do I Get More People To Respond Immediately

Your website is a DIRECT marketing exercise, rather than a BRAND marketing exercise. Remember this when planning your website strategy. Continue reading

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Good Web Copy Boosts Search Engine Visibility!

Web copywriting is difficult and requires a lot of skill for the copy to be “visible”. This kind of writing is very different to say, writing a business brochure. The web copywriter has to think through what will happen when people land on the page and more importantly, getting them there in the first place. The site’s content has be visible for ‘head’ keywords you want to rank for as well as for the more engaging ‘long tail’ keywords. Continue reading

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